Until recently I just wrote travel reports (like one had a photo album with some storytelling in the past) just for myself (to preserve the memories) and to share with friends and family in pdf format (not that anyone really cared). I wrote them in my native language (Dutch) and also posted them in the travel section of a Dutch generic internet forum (which actually generated many nice reactions). But over the years when I met people when travelling/ hiking, when I told about my travels/ hikes I was often asked why I didn't have facebook or a blog. The only publicly accessible thing I could point to was this Dutch forum. That's why I started a website to publish my reports translated into English.
Because I started from scratch and wanted it to be under my own control, I registered a website address and I'm paying for the hosting, so the content remains my own and I don't have to show annoying ads. I don't care that it costs me some money because all hobbies cost some money.
I'm using (free) Wordpress software and a (free) theme that I have modified slightly (created a child theme) to fit my needs. I'm quite happy with the result, though I still need to fix a few problems on mobile
It's not a "how to" site to provide other people with useful information, just an outlet for my excitement about my travels and hikes, because nobody in my real life is really interested in this, but some strangers sometimes are
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https://www.hikingbirdman.com/