I've often noticed that some manufacturers sew or fix items to some of their products and I've looked at what they have done and thought to myself "what's that for???" I've asked the same question to myself a few times before, especially when I've bought a new rucksack, a little tag here, a small loop there, whats does it all mean and what's it for?
I decided to wear one of my Columbia hiking shirts today, I only bought them recently, and as I am out for a short while this afternoon I thought, why not wear one. As I put it on, I noticed that at the inside hem end of the button line, a vertical 2" x 1" strip of soft furry material has been sewn there and at the top of this 2" x 1," is a 1" x 1" piece of black flexible plastic with a white drawing of a mobile phone and a pair of sunglasses etched onto it. My question is why are they there and why is the material furry, what's the message that the manufacturer is trying to convey?