It looks a bit like spam to me too. However I like to find what I want then go looking at prices. I have had expensive equipment in the past but find now that there is little difference in performance between low price gear and the expensive stuff. For that reason I tend to go for stuff from Decathlon which seems to suit me, I can try it on there and it is cheap (£10 walking boots for example). As I am into other sports too (cycling, swimming and skiing) I can get it all in one place. Hope this doesn't sound like an advert, it isn't. What I am really against is people getting fleeced for a pair of £100 walking boots when they are only going to pootle round a reservoir! They could do that kind of walk in trainers. Hunter Davies in his Good Guide to the Lakes made the point that "Walking is easy, it is just putting one foot in front of the other". He went on to point out that shepherds wear wellies in winter and shoes in summer. In the interests of researching this point I completed an 18 mile walk in a pair of £5 wellies last year. No blisters, no foot problems.