I think it's a bit bad that you pay loads of money for these things and then have to faff around with more expensive products to make it do what it's supposed to.
I mean I understand that the technology is what it is, they can't use magic, and they need to create the impossible.... Waterproof AND breathable, but I really just want things that are low maintenance and just work.
I've already got to clean and wax/polish my boots, find insoles that work (the ones which come with boots suck) and wash my sport clothes separately. Do I really want more faff with coats and stuff?
I'd say it's a testament to the gear if it lasts with abuse and a lack of care and that should be part of how it's judged in reviews/tests, ie how does said garment hold up WITHOUT constant tlc.