Perhaps I'm misunderstanding the use of the term "cowboy". To me, that means someone who is intentionally trying to rip people off with shoddy workmanship.
All I'm seeing here is a company that's gone into administration. Whether or not the owners/directors of the company have deliberately set the company up with intention of fiddling folks out of hard-earned dosh or not remains to be seen. I, personally, don't think that they did. Yes, granted. There's a few disgruntled customers who have to try to get their money back and yes, that must be a ball-ache for them. But, that would happen with any company who ceases trading if it hasn't been wound down. Are all companies that go into administration scams?
I still believe, if Pure Challenge were a set of rip-off merchants, they would have taken the money and run - and not put themselves or been put into administration.
It does seem more like poor/bad management skills rather than intentional wrongdoing.
But hey .... guilty until proved innocent I suppose
Now, I'm willing to eat a great big chunk of Humble Pie if someone can provide some sort of proof, with actual facts, that they are con merchants. Sorry but a few write ups from mardy-arsed customers on trip advisor doesn't count.