That's what I use, as soon as you get the 'warm feeling' put some tape on and it feels (to me) like you've put ice in it - it seems to cool it down right away.
Stops any further rubbing.
Great stuff - can use it to tape toes / fingers together, cover cuts, hold boot soles on, sprained ankles, wrists etc sort of like mini Duct-Tape, if you haven't fixed it you haven't used enough.