This is my understanding of GorTex clothing.
The DWR is applied to the outer fabric by the manufacturer, this is a first defence against water ingress, and to allow the GorTex membrane the best chance of working to it's maximum.
After a while the DWR wears off, and needs to be re-applied, you'll know when this is as water will no longer bead on the jacket and roll off.
Before you re-proof the jacket it's best to wash it in Tech Wash, sometimes after a wash, and a tumble dry (on low) will be enough to reinvigorate the DWR for a while, if it does need re-proofing I wouldn't use the Nik Wax wash in, as I think it blocks the pores in the GorTex, and stops any breathability it has, use the spray on stuff and only apply it to the outer fabric.
That's my take on it, and I've been doing this on my waterproofs for years, other may have a different idea though.