The brand that decided to burn their stock, rather than reduce it, were Burberry.
It was a sad day when Burberry closed their factory premises in Treorchy, in the Rhondda Valley a few years ago.
It had been there for close on thirty or so years, and employed a sizeable number of the local population.
They had a small shop outlet in the factory, that was open to the public, where they sold seconds, or items with defects.
A gorgeous Burrbery raincoat, was yours for £100, and their polo styled sweat shirts, a £5 each.
I still have four of them, one is still in its plastic wrapping, and i cannot see anything wrong with it.
Why Burrbery have decided to destroy clothing rather than sell it at a reduced cost, makes little sense, when they have reduced their clothing in the past.
Total snobbery, as they could easily have removed all the labelling, and still made money on the items.
Ive worn the raincoat a few times, and recently on a visit to their Cheshire Oaks outlet, the polo shirts are £79.
It was the only place in the entire South Wales Valleys, where Japanese and German tourists almost outnumbered the locals.
A real sad day when the factory closed.