I don't know - I find that there are two different types of visitors to my site (three if you include the thousands of bots!). There are people looking for routes, and there are people looking for stories. The people looking for routes are interested in a gps file, a few photos, and a quick overview. They don't care for reading your carefully crafted account of the walk. Then there are the people who are looking for stories and information. They don't care much about the stats but take the time to properly read your full account of the walk. Of course, there are also people that do both! I've had enough feedback now to know that the site is visited by both types, and so I've tried to accommodate both to some extent. The map is right at the foot of my posts so it doesn't really intrude until you've read all the post anyway. The stats and a brief route summary I stick at the top, laid out as neatly as possible so it doesn't detract too much. Easy to scroll past if it's the story you want. Navigation is important to me and so I've tried to make stuff as easy to find as possible and that does include internal links. For example, clicking on a summit in the summit listing at the top will take you to a dedicated dynamically generated page for that summit, and will also list all the other walks I've done that includes that summit. Clicking on the area (eg Dark peak) will show you all the walks I have done in that area. I've tried to keep the site as speedy and clean as possible though despite the extra features. I strip all cookies, have removed google analytics, use caching to good effect, don't advertise, have resisted gear reviews as much as possible and kept it about the routes (most people are doing gear reviews nowadays for the freebies). I've also managed to refrain from writing junk clickbait articles (top 10 places to go outdoors on Mothers Day etc). It was actually the Walkingenglishman website that inspired me with my website and with a lot of my earlier walks too. It used to always be my goto resource in the beginning.
Ultimately though, I don't think there's an absolute right or wrong way to do it so long as it loads at a decent speed and is easy to read. As you'll be the one putting your valuable free time into it - create a site that pleases you. If you like stories, write stories. if you like stats, add stats. If you're non techy, keep it simple. The site has to suit you more than anyone else (unless you're aiming to turn into a pro blogger and make money).